# DQ 100-Point Evaluation - Cycle 1
**Evaluator:** Loki (Devil's Advocate)
**Date:** 2026-04-03
**PASS Threshold:** 93/100 | **Instant PASS:** 97+

---

## Concept 26 - Hyundai Style

### C26 - 1200x628 (Landscape)

| # | Criteria | Score | Justification |
|---|----------|-------|---------------|
| 1 | 텍스트 가독성 | 9 | White headline text on dark industrial background with good contrast. "T.O.P 사업단" in blue is readable. Subcopy "이제 변속할 시간입니다" slightly smaller but still legible. Minor: background metal structure slightly competes with text in bottom-right area but text is positioned left to avoid it. |
| 2 | 시각적 계층구조 | 9 | Clear flow: brand tag (T.O.P 사업단) -> headline (열심히는 하는데, 월급은 제자리걸음?) -> subcopy (이제 변속할 시간입니다) -> CTA (무료 상담 신청). Footer "인카금융서비스 코스닥 상장" anchors bottom. Well-structured. |
| 3 | 컬러 조화/가시성 | 9 | Dark industrial background with white text and blue accent for brand/CTA. High contrast. Blue CTA button stands out against dark background. WCAG AAA likely met for white-on-dark. Blue accent color is consistent with Hyundai-inspired palette. |
| 4 | 여백/레이아웃 밸런스 | 9 | Text content is left-aligned with proper padding from edges. Right side has background imagery visible. Good vertical spacing between elements. Not crowded. Footer text has adequate bottom margin. |
| 5 | CTA 효과성 | 10 | "무료 상담 신청 ->" with arrow present. Blue pill button is prominent and actionable. "무료" adds urgency/value. Arrow directs click action. Excellent. |
| 6 | 브랜드 일관성 | 9 | (Evaluated with square version below) Same color scheme, same messaging, same CTA. Brand tag "T.O.P 사업단" consistent. Square adapts with card panel - slightly different layout approach but brand identity maintained. |
| 7 | 타이포그래피 품질 | 9 | Headline "열심히는 하는데, 월급은 제자리걸음?" is clearly larger than subcopy "이제 변속할 시간입니다". Estimated ratio ~1.5x+. Bold on "월급" for emphasis. Font weights appropriate - headline bold, subcopy regular. |
| 8 | 이미지/그래픽 품질 | 8 | Industrial/mechanical background photo is atmospheric and professional. Dark overlay applied for readability. The metal structures are somewhat generic - could be more aspirational for a recruiting ad. No visible AI artifacts. Overlay blending is smooth. |
| 9 | 전체 완성도 | 9 | Professional finish. No text clipping or overflow. All elements properly contained. Looks like an agency-produced Meta ad. Clean layout with proper hierarchy. |
| 10 | 광고 목적 부합도 | 9 | "월급은 제자리걸음?" directly addresses salary stagnation pain point for potential FA recruits. "변속할 시간" uses automotive metaphor fitting Hyundai theme. CTA leads to consultation. Clear recruiting ad for insurance FA. Slight deduction: "변속" metaphor might confuse some - less direct than alternatives. |

**Total: 91/100** | **Result: FAIL (needs 93)**

**Fixes needed to reach 93+:**
1. DQ-08 (이미지/그래픽 품질): Replace industrial/mechanical background with something more aspirational - office, skyline, or success-oriented imagery. Current background is too dark/industrial for a career opportunity ad. (+1~2)
2. DQ-10 (광고 목적 부합도): Consider clarifying the "변속" metaphor or adding a concrete benefit number (e.g., "월 500만원+") to strengthen recruiting message. (+1)

---

### C26 - 1200x1200 (Square)

| # | Criteria | Score | Justification |
|---|----------|-------|---------------|
| 1 | 텍스트 가독성 | 9 | Text inside semi-transparent dark card panel with rounded corners. White text on dark panel overlay ensures readability. "T.O.P 사업단" in blue clearly visible. All text elements legible. |
| 2 | 시각적 계층구조 | 9 | Brand -> headline -> subcopy -> CTA flow maintained within the card. Centered layout works for square. Footer "인카금융서비스 코스닥 상장" separated below card. |
| 3 | 컬러 조화/가시성 | 9 | Same blue/white color scheme on dark background. Card panel has slight border/glow effect adding depth. Blue CTA button prominent within card. |
| 4 | 여백/레이아웃 밸런스 | 8 | Card is vertically centered with good padding inside. However, there's noticeable empty space above and below the card. The card itself could be slightly larger or content could use the vertical space better. Content is somewhat top-heavy within the card with CTA at bottom. |
| 5 | CTA 효과성 | 10 | "무료 상담 신청 ->" identical to landscape. Blue pill button, actionable, arrow present. |
| 6 | 브랜드 일관성 | 9 | Consistent with landscape version. Same messaging, colors, CTA. Card panel is a good adaptation for square format rather than just stretching. |
| 7 | 타이포그래피 품질 | 9 | Same font hierarchy as landscape. Headline clearly larger than subcopy. Bold emphasis on "월급" maintained. |
| 8 | 이미지/그래픽 품질 | 8 | Same industrial background visible around card edges. Dark moody atmosphere. The card overlay means less background is visible, which actually helps - but the peek of background is still somewhat generic. No AI artifacts. |
| 9 | 전체 완성도 | 9 | Card panel approach is clean and professional. Rounded corners, proper shadow/border treatment. No clipping issues. Well-adapted for square format. |
| 10 | 광고 목적 부합도 | 9 | Same messaging as landscape. Recruiting purpose clear. Same "변속" metaphor note applies. |

**Total: 90/100** | **Result: FAIL (needs 93)**

**Fixes needed to reach 93+:**
1. DQ-04 (여백/레이아웃 밸런스): Expand card panel slightly or adjust vertical centering to reduce empty dark areas above/below. Add visual interest outside card or increase card size. (+2)
2. DQ-08 (이미지/그래픽 품질): Same background concern as landscape. More aspirational imagery needed. (+1)

---

## Concept 27 - KIA Style

### C27 - 1200x628 (Landscape)

| # | Criteria | Score | Justification |
|---|----------|-------|---------------|
| 1 | 텍스트 가독성 | 8 | White text "열심히는 하는데, 결과가 없다면" is readable against the dark/red background. However, the bold yellow-white headline "월급 제자리걸음? 이제 판을 바꿔!" sits in an area where red streaks create visual noise. "CHANGE NOW" vertical text on right is decorative but low contrast against red streaks. |
| 2 | 시각적 계층구조 | 8 | Subcopy at top -> headline below -> CTA at bottom-left. This reverses the typical brand-first hierarchy. No brand tag "T.O.P 사업단" visible at all. Missing brand identification is a significant hierarchy issue. "CHANGE NOW" is decorative, not functional in the flow. |
| 3 | 컬러 조화/가시성 | 8 | Red/black diagonal streaks create dramatic KIA-inspired look. White and yellow text provide contrast. The red is very saturated and aggressive. CTA "지금 바꿔 ->" in yellow/green button works. However, the overall red intensity may fatigue viewers. |
| 4 | 여백/레이아웃 밸런스 | 7 | Text is clustered in lower-left quadrant. Upper-right is dominated by red diagonal streaks with no content. Layout feels unbalanced - too much empty decorative space on right vs. compressed text on left. Bottom text is very close to the edge. |
| 5 | CTA 효과성 | 9 | "지금 바꿔 ->" with arrow. Yellow-green button contrasts well against dark background. Action-oriented text. Slightly less professional than "무료 상담 신청" - "지금 바꿔" is informal but punchy. |
| 6 | 브랜드 일관성 | 6 | No "T.O.P 사업단" brand tag visible. No "인카금융서비스" footer. "CHANGE NOW" is the only brand-adjacent element but it's a generic phrase, not brand identification. This is a critical brand consistency failure - if someone sees this ad, they don't know who's advertising. |
| 7 | 타이포그래피 품질 | 8 | Headline "월급 제자리걸음? 이제 판을 바꿔!" is clearly bold and larger than the subcopy above. Ratio appears ~1.5x+. However, mixing of white subcopy and white/bold headline creates some visual confusion about where to look first. |
| 8 | 이미지/그래픽 품질 | 8 | Dynamic red/black diagonal streaks are well-executed. KIA-inspired aggressive design aesthetic. No AI artifacts. The graphic is clean and intentional. However, purely graphic with no photo element - less human/personal for a recruiting ad. |
| 9 | 전체 완성도 | 7 | Missing brand identification is a professional completeness issue. The aggressive red aesthetic is bold but may not feel like a serious career opportunity ad. No clipping/overflow issues technically, but the compressed left-side layout feels rushed. |
| 10 | 광고 목적 부합도 | 7 | "월급 제자리걸음? 이제 판을 바꿔!" addresses the pain point. But without any brand identification, company name, or industry context, a viewer wouldn't know this is a recruiting ad for insurance FA. Could be an ad for anything - a game, a service, a product. Missing crucial context. |

**Total: 76/100** | **Result: FAIL (needs 93)**

**Critical Issues:**
1. **DQ-06 (브랜드 일관성) = 6**: No brand tag, no company name, no footer. Critical failure. Must add "T.O.P 사업단" brand tag and "인카금융서비스 코스닥 상장" footer.
2. **DQ-04 (여백/레이아웃 밸런스) = 7**: Redistribute content across canvas. Text is too compressed in lower-left.
3. **DQ-10 (광고 목적 부합도) = 7**: Add industry/role context. Without brand/company info, the ad purpose is unclear.
4. **DQ-09 (전체 완성도) = 7**: Needs brand elements and better layout distribution to feel professionally complete.

---

### C27 - 1200x1200 (Square)

| # | Criteria | Score | Justification |
|---|----------|-------|---------------|
| 1 | 텍스트 가독성 | 7 | White subcopy "열심히는 하는데, 결과가 없다면" splits awkwardly across three lines ("열심히는 하는데, 결과가 / 없다면"). The line break mid-phrase hurts readability. Headline below is readable. "CHANGE NOW" vertical text on right is barely visible against red background. |
| 2 | 시각적 계층구조 | 7 | Same reversed hierarchy issue: subcopy first, then headline, then CTA. No brand tag visible. Content is top-heavy - all text clusters in upper portion with large empty red/black area below the CTA. |
| 3 | 컬러 조화/가시성 | 8 | Same red/black KIA palette. The square format shows more of the red diagonal streaks. Yellow-green CTA button maintains contrast. |
| 4 | 여백/레이아웃 밸런스 | 6 | Severely top-heavy. All text content is in the upper ~55% of the image. The lower ~45% is just red/black diagonal streaks with no content. This is a known DQ pattern issue: "Content top-heavy on square -> -3 to -4 on DQ-04." |
| 5 | CTA 효과성 | 9 | "지금 바꿔 ->" same as landscape. Arrow present, button visible. |
| 6 | 브랜드 일관성 | 6 | Same critical issue as landscape: no brand identification whatsoever. No "T.O.P 사업단", no "인카금융서비스". |
| 7 | 타이포그래피 품질 | 7 | The awkward line break in subcopy ("결과가" on one line, "없다면" alone on next line) is a typography problem. Headline size is adequate. The ratio appears acceptable but the broken line undermines quality. |
| 8 | 이미지/그래픽 품질 | 8 | Same graphic treatment as landscape. Clean execution of diagonal streaks. |
| 9 | 전체 완성도 | 6 | Top-heavy layout + missing brand elements + awkward line break = unprofessional feel. Does not look like a complete agency-produced ad. Feels like a cropped version of the landscape rather than a purpose-designed square. |
| 10 | 광고 목적 부합도 | 7 | Same issue as landscape: no context about who/what this ad is for. |

**Total: 71/100** | **Result: FAIL (needs 93)**

**Critical Issues:**
1. **DQ-09 (전체 완성도) = 6**: Appears to be a poor crop/adaptation of landscape, not a purpose-designed square.
2. **DQ-06 (브랜드 일관성) = 6**: No brand identification at all.
3. **DQ-04 (여백/레이아웃 밸런스) = 6**: Severely top-heavy. Redistribute content to fill vertical space.
4. **DQ-07 (타이포그래피 품질) = 7**: Fix the "결과가 / 없다면" line break. Reflow text for square format.
5. **DQ-01 (텍스트 가독성) = 7**: Line break disrupts reading flow.

---

## Concept 33 - Meritz Style

### C33 - 1200x628 (Landscape)

| # | Criteria | Score | Justification |
|---|----------|-------|---------------|
| 1 | 텍스트 가독성 | 9 | White/red text on dark background with server room image. "T.O.P 사업단" clearly visible top-left. Headline "보험 영업, 왜 아직도 발로 뛰십니까?" is bold and clear. Red accent on key words. Hashtags (#AI 자동화, #구글 앱스, #스마트 영업) in bordered tags are readable. Stats line "30여종 무상 DB | 1,863% 매출성장 | 1:1 코칭" is clear. |
| 2 | 시각적 계층구조 | 9 | Excellent flow: Brand (T.O.P 사업단) + theme label (AI . 기술 . 성장) -> hashtag tags -> headline -> subcopy -> stats -> CTA. Dense but well-organized. Multiple levels of hierarchy are clear. |
| 3 | 컬러 조화/가시성 | 9 | Red/orange accent on dark background with white primary text. Red for emphasis words ("보험 영업," "왜 아직도 발로 뛰십니까?") creates attention hierarchy. Hashtag tags have border treatment. Red CTA button with white text. Server room warm tones complement the tech theme. |
| 4 | 여백/레이아웃 밸런스 | 8 | This is a content-dense banner. Hashtags + headline + 2-line subcopy + stats line + CTA = a lot of information. The layout manages it well but feels slightly crowded. Padding between elements is adequate but tight. Right side has server room imagery showing through overlay, providing visual relief. |
| 5 | CTA 효과성 | 10 | "팀에 합류하기 ->" with arrow. Red/orange pill button is prominent. "합류하기" is a strong action word for recruiting. Arrow present. Excellent CTA. |
| 6 | 브랜드 일관성 | 9 | (Evaluated with square) "T.O.P 사업단" present in both. "AI . 기술 . 성장" theme label consistent. Same color scheme. Square adapts well - slightly different layout but same identity. |
| 7 | 타이포그래피 품질 | 9 | Headline is clearly the largest element. Subcopy is noticeably smaller. Stats line uses a different weight/size. Multiple type levels are well-differentiated. Hashtag tags use a distinct bordered style. Ratio appears 1.5x+ between headline and subcopy. |
| 8 | 이미지/그래픽 품질 | 9 | Server room/data center background is thematically perfect for an AI/tech-focused insurance recruiting ad. Dark overlay with warm amber tones from server lights creates professional atmosphere. No AI artifacts visible. Good photo quality. |
| 9 | 전체 완성도 | 9 | Professional, information-rich but organized. All elements are contained without clipping. Multiple layers of information presented clearly. Feels like a real agency ad for a tech-forward company. |
| 10 | 광고 목적 부합도 | 10 | Directly challenges old-school insurance sales ("왜 아직도 발로 뛰십니까?"). Positions the opportunity as tech-forward with AI tools. Concrete stats (30여종 DB, 1,863% 매출성장). Clear recruiting angle with "팀에 합류하기" CTA. Perfect alignment with insurance FA recruiting purpose. |

**Total: 92/100** | **Result: FAIL (needs 93)**

**Fixes needed to reach 93+:**
1. DQ-04 (여백/레이아웃 밸런스): Slightly increase vertical spacing between hashtag tags and headline, or between subcopy and stats line. The density is borderline - one more pixel of breathing room would help. (+1)

---

### C33 - 1200x1200 (Square)

| # | Criteria | Score | Justification |
|---|----------|-------|---------------|
| 1 | 텍스트 가독성 | 9 | All text elements readable. Same color treatment. The additional line "서울대 공대 출신 리더가 설계한 영업 자동화" is visible in smaller text, adding credibility. Stats line at bottom is slightly small but readable. |
| 2 | 시각적 계층구조 | 9 | Brand -> hashtags -> headline -> subcopy -> credential line -> stats -> CTA. Even more layered than landscape but still clear. The square format accommodates the vertical flow naturally. |
| 3 | 컬러 조화/가시성 | 9 | Same red/white/dark scheme. Consistent with landscape. Server room amber tones visible in lower portion of background. |
| 4 | 여백/레이아웃 밸런스 | 8 | Content-dense like landscape. The square format actually helps distribute content vertically. However, the bottom portion where the CTA sits has the server room image more visible, creating a busier feel. Spacing between elements is tight but adequate. |
| 5 | CTA 효과성 | 10 | "팀에 합류하기 ->" same excellent CTA. Arrow present. Prominent placement at bottom. |
| 6 | 브랜드 일관성 | 9 | Consistent with landscape. Same elements, adapted layout. Brand tag present. |
| 7 | 타이포그래피 품질 | 9 | Headline "보험 영업, 왜 아직도 발로 뛰십니까?" remains the largest element. Good differentiation from subcopy and stats. Additional credential line is appropriately smaller. |
| 8 | 이미지/그래픽 품질 | 9 | Server room background works well in square. More of the image is visible, showing circuit board / tech elements in the lower portion. Quality is maintained. |
| 9 | 전체 완성도 | 9 | Well-adapted square version. All content fits without overflow. Professional appearance. The extra credential line ("서울대 공대 출신 리더가 설계한 영업 자동화") adds value without cluttering. |
| 10 | 광고 목적 부합도 | 10 | Same strong recruiting message plus the added credential strengthens the pitch. Excellent alignment. |

**Total: 92/100** | **Result: FAIL (needs 93)**

**Fixes needed to reach 93+:**
1. DQ-04 (여백/레이아웃 밸런스): Slightly increase spacing between the credential line and stats line, or add a subtle divider. The density is manageable but one more point of breathing room crosses the threshold. (+1)

---

## Concept 35 - Hybrid v4 Refined A

### C35 - 1200x628 (Landscape)

| # | Criteria | Score | Justification |
|---|----------|-------|---------------|
| 1 | 텍스트 가독성 | 10 | White headline text on dark background with cityscape/office interior. Excellent contrast. "열심히는 하는데, 소득은 제자리걸음?" is crisp and clear. Bold on "제자리걸음" for emphasis. Subcopy "정착지원금이 시작을 바꿉니다" in slightly smaller white text, fully readable. |
| 2 | 시각적 계층구조 | 9 | Headline -> subcopy -> CTA flow. Clean three-level hierarchy. No brand tag "T.O.P 사업단" visible at top, which is a minor hierarchy gap - viewer doesn't see brand first. But the headline-to-CTA flow is very clean. |
| 3 | 컬러 조화/가시성 | 9 | Dark blue/teal office-at-night ambiance. White text provides excellent contrast. Orange/amber CTA button "지금 조건 확인하기 ->" stands out strongly against the cool blue background. Complementary warm-cool color relationship. WCAG AAA clearly met for white on dark. |
| 4 | 여백/레이아웃 밸런스 | 9 | Text is left-aligned with city nightscape visible through floor-to-ceiling windows on right. Good balance between text area and visual imagery. Proper padding. Not crowded. Right side office/window view provides aspirational visual without competing with text. |
| 5 | CTA 효과성 | 10 | "지금 조건 확인하기 ->" with arrow. Orange pill button is highly visible against blue background. "조건 확인하기" creates curiosity and low commitment. Arrow present. Excellent CTA. |
| 6 | 브랜드 일관성 | 8 | (Evaluated with square) Both sizes share the same color scheme, imagery, messaging, and CTA. However, neither has a "T.O.P 사업단" brand tag or "인카금융서비스" footer. Both are consistent with each other but lack brand identification. |
| 7 | 타이포그래피 품질 | 9 | Headline is clearly larger than subcopy. Estimated ratio ~1.5x+. Bold treatment on "제자리걸음" is effective. CTA text is well-sized within button. Clean font choices. |
| 8 | 이미지/그래픽 품질 | 10 | Beautiful nighttime office interior with floor-to-ceiling windows showing city skyline with rain/wet glass effect. Atmospheric, aspirational, professional. The desk/monitor silhouette grounds it in a work context. Overlay is subtle - background is visible but doesn't compete. No AI artifacts visible. Excellent photo quality. |
| 9 | 전체 완성도 | 9 | Very polished. Clean, modern feel. Looks like a premium agency ad. No clipping, no overflow. The warm CTA against cool background creates a professional, inviting feel. Minor deduction for missing brand elements. |
| 10 | 광고 목적 부합도 | 9 | "소득은 제자리걸음?" targets income stagnation pain point. "정착지원금이 시작을 바꿉니다" introduces the settlement support benefit. Clear recruiting angle. Slight deduction for not explicitly identifying this as insurance FA or including company name - but the messaging is on-target. |

**Total: 93/100** | **Result: PASS**

**Notes:** Borderline pass at exactly 93. Adding "T.O.P 사업단" brand tag and "인카금융서비스" footer would strengthen DQ-06 and DQ-10 by +1~2 each, pushing toward 95+.

---

### C35 - 1200x1200 (Square)

| # | Criteria | Score | Justification |
|---|----------|-------|---------------|
| 1 | 텍스트 가독성 | 10 | Same excellent readability. White text on dark background. All elements clear. The square format shows more of the office interior, providing rich context without reducing text legibility. |
| 2 | 시각적 계층구조 | 9 | Headline -> subcopy -> CTA. Same clean flow as landscape. Same minor note about missing brand tag at top. |
| 3 | 컬러 조화/가시성 | 9 | Same cool blue/warm orange color scheme. CTA button still pops. Slightly more of the city nightscape visible through windows adds to the blue ambiance. |
| 4 | 여백/레이아웃 밸런스 | 8 | Text content clusters in the upper portion of the square. Lower portion shows office desk/monitor and city view. The content is somewhat top-heavy - headline and subcopy are in top ~40%, CTA in middle area, and lower ~35% is just background. Not as severe as C27 but noticeable. |
| 5 | CTA 효과성 | 10 | "지금 조건 확인하기 ->" same excellent CTA. |
| 6 | 브랜드 일관성 | 8 | Same as landscape evaluation. Consistent between sizes but missing brand elements. |
| 7 | 타이포그래피 품질 | 9 | Same strong typography as landscape. Well-scaled for square format. |
| 8 | 이미지/그래픽 품질 | 10 | Same beautiful office/cityscape. The square format reveals more of the scene - the desk, monitors, and rainy city view create a compelling aspirational atmosphere. Excellent. |
| 9 | 전체 완성도 | 9 | Clean, polished square adaptation. Professional feel maintained. No clipping/overflow. |
| 10 | 광고 목적 부합도 | 9 | Same messaging effectiveness as landscape. |

**Total: 92/100** | **Result: FAIL (needs 93)**

**Fixes needed to reach 93+:**
1. DQ-04 (여백/레이아웃 밸런스): Center content vertically or add a visual element (brand tag, footer, or accent) in the lower portion to balance the composition. (+1~2)
2. DQ-06 (브랜드 일관성): Add "T.O.P 사업단" brand tag at top. (+1)

---

## Concept 38 - Cannes Grid Opportunity

### C38 - 1200x628 (Landscape)

| # | Criteria | Score | Justification |
|---|----------|-------|---------------|
| 1 | 텍스트 가독성 | 10 | Dark text on light/cream background with gold accent. "T.O.P 사업단" brand tag in gold clearly visible. Headline "열심히는 하는데, 월급은 제자리걸음?" in dark text on light background - excellent contrast. Bold on "제자리걸음" for emphasis. Subcopy in gold/muted tone. Stats line clearly readable. |
| 2 | 시각적 계층구조 | 10 | Brand (T.O.P 사업단) -> headline -> decorative rule/divider -> subcopy ("이 자리만 다릅니다.") -> stats line -> CTA. The horizontal rule/divider between headline and subcopy is a nice hierarchy separator. Excellent information flow. |
| 3 | 컬러 조화/가시성 | 9 | Gold/black/cream palette is sophisticated and premium. Dark text on light background meets WCAG AAA. Gold accents for brand and subcopy create elegance. Dark amber/gold CTA button. The gold-on-light may be slightly lower contrast for the subcopy line, but still readable. Background has subtle warm gradient/glow. |
| 4 | 여백/레이아웃 밸런스 | 9 | Left-aligned text with background glow/gradient on right. Good spacing between all elements. Stats line "신입 정착지원금 최대 1,000만원 | 경력직 직전연봉 50%까지 지원" uses pipe separators (good - not middots). Proper padding from edges. |
| 5 | CTA 효과성 | 10 | "지금 상담 신청하기 ->" with arrow. Dark amber button with clear action text. "지금" adds urgency. Arrow present. Strong CTA. |
| 6 | 브랜드 일관성 | 10 | (Evaluated with square) "T.O.P 사업단" present in both. Same gold/cream/dark color scheme. Square version uses a center card with light background that matches the landscape's light content area. Excellent brand consistency across sizes. |
| 7 | 타이포그래피 품질 | 9 | Headline is the dominant text element - clearly the largest. Subcopy "이 자리만 다릅니다" is smaller with different weight. Stats line is smaller still. Clear 3-level type hierarchy. Ratio appears ~1.4x+ between headline and subcopy. The horizontal rule adds visual separation between levels. |
| 8 | 이미지/그래픽 품질 | 9 | Dark gradient background with subtle warm glow/bokeh effect. Gold grid lines visible in corners create a "Cannes" premium frame feel. The background is minimal but intentional - the light content area against dark outer border creates a premium card effect. No AI artifacts. Sophisticated design. |
| 9 | 전체 완성도 | 10 | This is the most polished concept in the set. Every element is intentional. The gold grid corner accents, the horizontal rule, the premium color palette - it all feels like a high-end agency production. No clipping, no overflow, professional finish. |
| 10 | 광고 목적 부합도 | 10 | "월급은 제자리걸음?" pain point + "이 자리만 다릅니다" = this position is different. Concrete benefits: "신입 정착지원금 최대 1,000만원 | 경력직 직전연봉 50%까지 지원." Hard numbers make it credible and specific. Clear insurance FA recruiting ad. |

**Total: 96/100** | **Result: PASS**

**Notes:** Strong pass. Near instant-pass territory. Minor improvement opportunities:
- DQ-03: Ensure gold subcopy text contrast meets strict WCAG AAA (may need slightly darker gold). (+1)
- DQ-07: Could push headline-to-subcopy ratio slightly higher for a perfect 10. (+1)

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### C38 - 1200x1200 (Square)

| # | Criteria | Score | Justification |
|---|----------|-------|---------------|
| 1 | 텍스트 가독성 | 10 | Light/cream card panel centered on dark background. Dark text on light card provides excellent contrast. "T.O.P 사업단" in bordered tag/badge at top of card. All text elements clearly readable. Stats across two lines rather than one - properly reformatted for narrower card width. |
| 2 | 시각적 계층구조 | 10 | Brand badge -> headline -> divider -> subcopy -> stats -> CTA. Beautiful vertical flow within the centered card. The card contains all content elements in perfect hierarchy. |
| 3 | 컬러 조화/가시성 | 9 | Same gold/cream/dark palette. Card has light background with dark gold border treatment. Gold grid corner accents visible on outer dark background. Premium feel maintained. Same minor note about gold text contrast. |
| 4 | 여백/레이아웃 밸런스 | 9 | Card is well-centered in the square format. Good internal padding within card. Content is vertically distributed across the card height. The dark outer area with gold corner accents frames the card beautifully. Stats reformatted to two lines to fit card width - good adaptation. |
| 5 | CTA 효과성 | 10 | "지금 상담 신청하기 ->" same as landscape. Wide button at card bottom. Arrow present. Excellent. |
| 6 | 브랜드 일관성 | 10 | Perfect consistency with landscape. Same colors, typography, messaging. Card approach is a proper square adaptation. Brand badge treatment is slightly different (bordered tag vs. text) but maintains identity. |
| 7 | 타이포그래피 품질 | 9 | Same type hierarchy. Headline is dominant. Subcopy smaller. Stats smaller still. The bordered badge treatment for "T.O.P 사업단" adds a nice typographic element. |
| 8 | 이미지/그래픽 품질 | 9 | Dark background with gold grid corner accents surrounding the cream card. Minimal but intentional design. The gold line work is precise and elegant. |
| 9 | 전체 완성도 | 10 | Outstanding square adaptation. The centered card with gold frame accents is a sophisticated design choice. All elements are properly contained. Professional, premium finish. |
| 10 | 광고 목적 부합도 | 10 | Same strong messaging with concrete numbers. Stats reformatted cleanly for card layout. Recruiting purpose crystal clear. |

**Total: 96/100** | **Result: PASS**

**Notes:** Same level as landscape. Excellent cross-size consistency. Same minor improvement opportunity on gold text contrast.

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## Summary Table

| Banner | C26-628 | C26-1200 | C27-628 | C27-1200 | C33-628 | C33-1200 | C35-628 | C35-1200 | C38-628 | C38-1200 |
|--------|---------|----------|---------|----------|---------|----------|---------|----------|---------|----------|
| DQ-01 텍스트 가독성 | 9 | 9 | 8 | 7 | 9 | 9 | 10 | 10 | 10 | 10 |
| DQ-02 시각적 계층구조 | 9 | 9 | 8 | 7 | 9 | 9 | 9 | 9 | 10 | 10 |
| DQ-03 컬러 조화/가시성 | 9 | 9 | 8 | 8 | 9 | 9 | 9 | 9 | 9 | 9 |
| DQ-04 여백/레이아웃 밸런스 | 9 | 8 | 7 | 6 | 8 | 8 | 9 | 8 | 9 | 9 |
| DQ-05 CTA 효과성 | 10 | 10 | 9 | 9 | 10 | 10 | 10 | 10 | 10 | 10 |
| DQ-06 브랜드 일관성 | 9 | 9 | 6 | 6 | 9 | 9 | 8 | 8 | 10 | 10 |
| DQ-07 타이포그래피 품질 | 9 | 9 | 8 | 7 | 9 | 9 | 9 | 9 | 9 | 9 |
| DQ-08 이미지/그래픽 품질 | 8 | 8 | 8 | 8 | 9 | 9 | 10 | 10 | 9 | 9 |
| DQ-09 전체 완성도 | 9 | 9 | 7 | 6 | 9 | 9 | 9 | 9 | 10 | 10 |
| DQ-10 광고 목적 부합도 | 9 | 9 | 7 | 7 | 10 | 10 | 9 | 9 | 10 | 10 |
| **TOTAL** | **91** | **90** | **76** | **71** | **92** | **92** | **93** | **92** | **96** | **96** |
| **Result** | FAIL | FAIL | FAIL | FAIL | FAIL | FAIL | **PASS** | FAIL | **PASS** | **PASS** |

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## Overall Assessment

### PASS: 3/10 banners
- **C35-1200x628** (93) - Borderline pass
- **C38-1200x628** (96) - Strong pass
- **C38-1200x1200** (96) - Strong pass

### FAIL: 7/10 banners

### By Concept:
| Concept | Status | Avg Score | Key Issue |
|---------|--------|-----------|-----------|
| C26 Hyundai | FAIL | 90.5 | Industrial background not aspirational enough; square layout empty space |
| C27 KIA | **CRITICAL FAIL** | 73.5 | Missing all brand identification; top-heavy square; awkward line breaks |
| C33 Meritz | FAIL (borderline) | 92.0 | Content density too tight; needs +1 breathing room |
| C35 Hybrid | PARTIAL PASS | 92.5 | Landscape passes; square needs vertical balance + brand tag |
| C38 Cannes Grid | **PASS** | 96.0 | Highest scorer; near instant-pass; minor gold contrast note |

### Critical Fix Priority:
1. **C27 (KIA)**: Add "T.O.P 사업단" brand tag + "인카금융서비스 코스닥 상장" footer to BOTH sizes. Fix square top-heavy layout. Fix awkward line break. This concept needs the most work (+17~22 points needed).
2. **C33 (Meritz)**: Increase inter-element spacing by 4-8px. Both sizes are 1 point shy. Quick fix.
3. **C35 Square**: Add brand tag, adjust vertical centering. 1 point shy.
4. **C26 (Hyundai)**: Consider more aspirational background imagery. Square needs card size adjustment. 2-3 points needed.

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*Evaluation complete. Loki out.*