# Checkpoint: task-1201.1
**시각**: 2026-03-28
**상태**: 리서치 완료, 산출물 작성 중

## 수집 사례 (19건, 중복 제거 후)
1. Spreadbeats (Spotify) - Cannes 2024
2. Caption with Intention - Cannes 2025
3. Flipvertising (Samsung) - Cannes 2023
4. Runner 321 (adidas) - Cannes 2023
5. Everyday Tactician (Xbox) - Cannes 2024
6. Three Words (AXA) - Cannes 2025
7. Apple visionOS - D&AD 2024
8. Paris 2024 Brand Identity - D&AD 2025
9. Put a helmet on like ô - D&AD 2023
10. Wendy's Enters The Chat - One Show 2025
11. Michael CeraVe - One Show 2024
12. DoorDash All The Ads - One Show 2024
13. Orange WoMen's Football - Clio 2024
14. Meet Marina Prieto - Clio 2025
15. Cadbury 5 Star Erase Valentine's - Clio 2025
16. Apple Shot on iPhone - Brand Leader
17. Nike Winning Isn't For Everyone - Brand Leader
18. Spotify Wrapped 2024 - Brand Leader
19. Airbnb Icons - Brand Leader

## 도출 5개 컨셉 (정제 중)
1. Constraint-as-Canvas
2. Expressive Typography System
3. Anti-Polish Authenticity
4. Reality-Fantasy Dissolution
5. Symbol-as-Campaign