# DQ Cycle 3 Evaluation - C27 KIA-Style Banners
**Evaluator:** Loki (Design Quality Assessor)
**Date:** 2026-04-03
**Task:** 1370.1
**PASS Threshold:** 93/100

---

## Cycle History

| Cycle | C27-628 | C27-1200 | Key Issues |
|-------|---------|----------|------------|
| 1 | 76 | 71 | Critical brand identification failure |
| 2 | 89 | 88 | Layout imbalance, red intensity too high |
| **3** | **95** | **94** | **See below** |

---

## Banner 1: c27-1200x628.png (Landscape)

### Visual Observations
- Dark background with diagonal red/maroon accent stripes on the left side
- "T.O.P 사업단" brand identifier in lime/yellow-green at top-left -- clearly visible
- Headline hierarchy: sub-hook ("열심히는 하는데, 결과가 없다면") -> main headline ("월급 제자리걸음? 이제 판을 바꿔!") -> support line ("신입 정착지원금 최대 1,000만원")
- Lime CTA button "지금 바꿔 ->" in bottom-left
- Right-side info card with white border: "DB 30여종 무상 제공" + "매출성장 1,863%" in lime highlight -- this is the Cycle 3 addition that balances the layout
- "CHANGE NOW" vertical text on far right adds subtle design detail
- "인카금융서비스 코스닥 상장" trust badge at bottom center
- Overall composition: left text block + right data card creates a balanced two-column feel

### Item-by-Item Scoring

| # | Criterion | Score | Notes |
|---|-----------|-------|-------|
| 1 | Brand Identity & Recognition | 10/10 | "T.O.P 사업단" in lime is immediately visible top-left. "인카금융서비스 코스닥 상장" trust line at bottom. No ambiguity. |
| 2 | Visual Hierarchy & Readability | 10/10 | Clear 3-tier hierarchy: sub-hook (light gray) -> bold white headline -> support detail. Eye flows naturally top-to-bottom, left-to-right. |
| 3 | Color Harmony & Contrast | 9/10 | Dark background + white text + lime accents = high contrast and legibility. Red diagonal stripes are well-controlled and do not overwhelm. Slight deduction: red stripe intersection with text area could be marginally tighter. |
| 4 | Layout Balance & Composition | 10/10 | Cycle 3 fix is effective. Right-side info card with "DB 30여종 무상 제공" and "매출성장 1,863%" perfectly counterbalances the left text block. No dead space. Two-column feel is natural. |
| 5 | CTA Clarity & Visibility | 10/10 | Lime "지금 바꿔 ->" button is high-contrast against dark background. Arrow reinforces action. Positioned at natural endpoint of reading flow. |
| 6 | Typography Quality | 9/10 | Bold sans-serif for headline is impactful. Weight differentiation between hierarchy levels is clear. Minor: the sub-hook line could benefit from slightly more letter-spacing for premium feel. |
| 7 | Image/Graphic Quality | 9/10 | Diagonal red stripes create dynamic energy without being distracting. The white-bordered info card on the right is clean. No pixelation or artifacts visible. |
| 8 | Message Clarity & Persuasion | 10/10 | Pain point ("월급 제자리걸음") -> solution ("판을 바꿔") -> proof ("매출성장 1,863%") -> incentive ("정착지원금 최대 1,000만원") -> action ("지금 바꿔"). Complete persuasion loop. |
| 9 | Platform Compliance (Meta) | 9/10 | Landscape 1200x628 is correct Meta feed format. Text-to-image ratio appears within 20% threshold. All critical info is within safe zones. |
| 10 | Overall Polish & Professionalism | 9/10 | Cohesive dark premium feel. KIA-style angular design language is consistent. Info card addition feels integrated, not bolted on. Minor: "CHANGE NOW" vertical text is quite small and could be slightly more prominent for design cohesion. |

**Total: 95/100** -- **PASS**

---

## Banner 2: c27-1200x1200.png (Square)

### Visual Observations
- Dark background with diagonal red/maroon stripes -- now with visible dark overlay reducing red intensity (Cycle 3 fix)
- "T.O.P 사업단" brand identifier in lime at top-left, "CHANGE NOW" in gray at top-right
- All text is center-aligned (Cycle 3 fix) -- headline, sub-hook, support lines all centered
- Inline lime badges: "DB 30여종 무상" and "매출성장 1,863%" appear as inline highlighted data points below the support line
- Lime CTA button "지금 바꿔 ->" centered
- "인카금융서비스 코스닥 상장" trust badge at bottom center
- Square format feels balanced and vertically symmetrical

### Item-by-Item Scoring

| # | Criterion | Score | Notes |
|---|-----------|-------|-------|
| 1 | Brand Identity & Recognition | 10/10 | "T.O.P 사업단" clearly visible in lime top-left. Trust badge at bottom. Brand is unmistakable. |
| 2 | Visual Hierarchy & Readability | 9/10 | Good hierarchy with centered alignment. Sub-hook -> headline -> support -> badges -> CTA. Center alignment works well for square format. Minor: the transition from support line to inline badges could use slightly more vertical spacing. |
| 3 | Color Harmony & Contrast | 10/10 | Dark overlay on red stripes (rgba(0,0,0,0.25)) is effective -- red adds energy without overwhelming. Lime accents on dark background create excellent contrast. Significant improvement over Cycle 2. |
| 4 | Layout Balance & Composition | 9/10 | Center-aligned layout creates symmetry appropriate for square format. Inline badges are horizontally balanced. Minor: slight top-heavy text distribution; bottom half below CTA has generous but slightly uneven spacing to the trust badge. |
| 5 | CTA Clarity & Visibility | 10/10 | Lime button centered and prominent. Arrow icon reinforces action direction. Good size relative to canvas. |
| 6 | Typography Quality | 9/10 | Bold headline is impactful. Center alignment is clean. Badge text in lime is legible. Minor: inline badge font could be slightly larger for thumb-scroll mobile readability. |
| 7 | Image/Graphic Quality | 9/10 | Red diagonal stripes with overlay create depth without distraction. No artifacts or pixelation. Clean edges on all elements. |
| 8 | Message Clarity & Persuasion | 10/10 | Same persuasion structure as landscape variant: pain -> solution -> proof -> incentive -> CTA. All data points present. Inline badges make the proof elements scannable. |
| 9 | Platform Compliance (Meta) | 9/10 | 1200x1200 square format is valid for Meta feed/Instagram. Text ratio appears compliant. Key elements within safe zones. |
| 10 | Overall Polish & Professionalism | 9/10 | Cohesive design. Dark overlay fix works well -- the banner no longer feels aggressively red. Center alignment gives a more composed, premium impression vs. Cycle 2. |

**Total: 94/100** -- **PASS**

---

## Summary

| Banner | Cycle 2 | Cycle 3 | Delta | Verdict |
|--------|---------|---------|-------|---------|
| c27-1200x628.png | 89 | **95** | +6 | **PASS** |
| c27-1200x1200.png | 88 | **94** | +6 | **PASS** |

### What Worked in Cycle 3
1. **C27-628 right-side info card**: The "DB 30여종 무상 제공" + "매출성장 1,863%" card completely resolves the left-right imbalance. It also adds a proof/data element that strengthens the persuasion structure.
2. **C27-1200 dark overlay**: rgba(0,0,0,0.25) effectively tames the red intensity. The banner now feels energetic but not aggressive.
3. **C27-1200 center alignment**: Center-aligned text in a square format is the right call. Creates symmetry and visual calm.
4. **C27-1200 inline lime badges**: Data points as highlighted badges are scannable and add visual interest without clutter.

### Minor Improvement Notes (Non-blocking)
- C27-628: "CHANGE NOW" vertical text is very small; could be 1-2px larger for design cohesion
- C27-1200: Slight vertical spacing refinement between support line and inline badges would add breathing room
- C27-1200: Bottom spacing between CTA and trust badge could be equalized

These are polish-level observations only. Neither banner requires further cycles.

---

**Final Verdict: Both banners PASS. C27 KIA-style set is approved for production.**